94.8 Xfm to be launched today

Aug 06, 2011

VISION Group will launch another thrilling radio station, 94.8 Xfm this evening at Garden City’s Roof Top in Kampala.

By Joseph Kizza

VISION Group will launch another thrilling radio station, 94.8 Xfm this evening at Garden City’s Roof Top in Kampala.

Just a week on the airwaves and Uganda’s newest radio station Xfm, has rippled its presence across the vastly competitive Kampala radio market. Trendy and sassy music, coupled with a host of celebrated on-air personalities, clearly define this vibrant entrant.

The station airs a cocktail of the hottest local and international R&B, dance, Afro-pop, rock and Hip-Hop to suit the needs of today’s ever-dynamic youth.

Vision Group’s head of radio, Bill Tibingana says Xfm is an entertainment station broadcasting in and around Kampala.

Contrary to what has been mistakably perceived as a revamp of Vision Voice, Xfm is a whole new existence with a different kind of programming and content tailored to match with the 18 to 28 year-old English-speaking youth.

Considering the demographics of today’s Uganda and Kampala in particular, where the youth are increasingly becoming more influential than in the past, the decision by Vision Group’s management to target a younger audience with Xfm is spot-on.

The station also delivers fun, intelligent and relevant content guaranteeing the listener irresistible fun and entertainment 24/7, a potential forum for advertisers to tap the massive young market.

On top of music, Xfm delivers a package-full of reliable and precise news bulletins every hour, covering politics, health, entertainment and health.¬¬¬

There are also innovative on-air games and giveaways including a chance to win one million Uganda Shillings every morning, another to win a house-party every week, quiz games, contests and request shows.

For the start, the radio’s signal is covering a 90-120km radius around Kampala, reaching Wakiso, Entebbe, Mukono, Luweero, Mpigi, parts of Mubende, Jinja and Kiboga. The reach is expected to expand with time.

On-air hosts include celebrated personalities like Bush Baby, Ryan Seacrest, Siima, Rudende, Yvonne Koreta, K.K., Keko Town and Sophie Aniku.

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