Advertising firms draft code of practice
Aug 26, 2011
ADVERTISING firms under the Uganda Advertisers Association (UAA) are in the process of formulating a code of practice.
By Raymond Baguma
ADVERTISING firms under the Uganda Advertisers Association (UAA) are in the process of formulating a code of practice.
Caleb Owino, the UAA vice-chairperson and managing director of Fireworks Advertising Agency, said the standards code would guide professionals in the advertising industry.
“Deliberations are on-going and once they are done, it will be passed,†Owino said during a clients’ breakfast meeting at Sheraton Hotel Kampala on Tuesday.
He added that the code would prevent advertisers from making false claims about their products to mislead consumers.
“Also, consumers can complain to the advertisers’ standards authority,†he said.
David Case, the chairperson of advertisers, said there was need to carry out regular consumer and media research, as well as find solutions to media monitoring, and developing standard practices for pitching of adverts to clients.
Finance minister Maria Kiwanuka said it was gratifying to see the advertising firms join hands to develop the industry, adding that investing in research was paramount.
UAA is a self-regulating body with a membership of nine adverting agencies. The agencies are Star Leo, Real Marketing, Fireworks, Scanad, Moringa Ogilvy, Aladdin Media, MAAD Advertising, Print Hose and TBWA/Limelight.
ADVERTISING firms under the Uganda Advertisers Association (UAA) are in the process of formulating a code of practice.
Caleb Owino, the UAA vice-chairperson and managing director of Fireworks Advertising Agency, said the standards code would guide professionals in the advertising industry.
“Deliberations are on-going and once they are done, it will be passed,†Owino said during a clients’ breakfast meeting at Sheraton Hotel Kampala on Tuesday.
He added that the code would prevent advertisers from making false claims about their products to mislead consumers.
“Also, consumers can complain to the advertisers’ standards authority,†he said.
David Case, the chairperson of advertisers, said there was need to carry out regular consumer and media research, as well as find solutions to media monitoring, and developing standard practices for pitching of adverts to clients.
Finance minister Maria Kiwanuka said it was gratifying to see the advertising firms join hands to develop the industry, adding that investing in research was paramount.
UAA is a self-regulating body with a membership of nine adverting agencies. The agencies are Star Leo, Real Marketing, Fireworks, Scanad, Moringa Ogilvy, Aladdin Media, MAAD Advertising, Print Hose and TBWA/Limelight.