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Oct 3: Big opportunities for Vision online advertisers

By Vision Reporter

Added 29th September 2011 03:00 AM

The redesigned New Vision and Bukedde websites will revolutionise the online media advertising terrain, a top official said yesterday.

The redesigned New Vision and Bukedde websites will revolutionise the online media advertising terrain, a top official said yesterday.

By Stephen Ssenkaaba
and Conan Busingye


The redesigned New Vision and Bukedde websites will revolutionise the online media advertising terrain, a top official said yesterday.

“It is going to change the whole game of online in this country,” Godfrey Mulengi, the Vision Group head of sales, said.

The two sites, one is Uganda’s leading source of news, and the other, the world’s leading Luganda website, have been rebuilt and will be relaunched on Monday.

Mulengi said true to the Vision Group advertising strategy, the new website will be an addition to the already existing basket of audiences which comprises unique and a varied mix of people.

“It is going to provide advertisers fresh, flashy and highly imaginative opportunities to communicate.”
The new sites will thrive on a powerful online presence which will seek to turn pages into advertising opportunities and will be supported by a dynamic and cost-effective pricing structure which brings the benefits and value of both online and offline media.

All this is intended to make life a lot more convenient for the advertiser.
“The advertiser will for instance gain double advantage and exposure because an advert will appear on the hardcopy, newspaper and e-paper to those who will have subscribed to it,” Mulengi said.

This will in the end assure great return on investment for the company, enhancing innovations and creativity levels and, an opportunity to target the new media opportunities as is happening all over the world.

The redesigned websites, Mulengi said, will offer the greatest and most effective opportunity for whoever intends to communicate, influence and engage audiences.

“Specifically, we are going to have more and new banner positions, including redesigning the former skyscrapper position into leader boards as well as more exciting features like screening banner and wall paper banner,” he pointed out.

He explained that the sites will also offer other online products for advertisers like scroll footers, page billboards, product and photo galleries, online only supplements, online classifieds as well as archiving content and services.

James Semwanga, the Group web administrator, said the new websites will have a global audience that anyone with an online presence wouldn’t want to miss.

“We reach out to an average of 40,000 people daily. These are visitors who use our online platform for its variety and rich content.

“Any business or organisation that wants to do online business beyond Ugandan borders should look out for our websites,” Semwanga observed.

Access to the paper online, archives and e-paper will be done through subscription using ATM cards (credit/debit cards), or through New Vision’s mobile money accounts whose details will be available on the new site www.newvision.co.ug from Monday.

First to be implemented will be credit card payments for the e-Paper, after which micro-payments per article will be implemented.
For payments via mobile, first to be implemented will be Mobile Money (MTN), as utl and Airtel are configured.

This if the first redesign of www.newvision.co.ug since it was launched in 1999 – then Uganda’s first newspaper site.
It has grown into the country’s most visited site by Ugandans here and abroad after Facebook, Google and Yahoo. New Vision site www.newvision.co.ug has a Ugandan record 21,000 Facebook fans – up from 1,000 last November.

Leading Vision Group writers Paul Busharizi (economics and business), Charles Wendo (health), David Mukholi (politics), Kalungi Kabuye (entertainment), Andrew Ndaula (farming) and Joseph Batte (music) will regularly give insights online.

Eden Kironde and Charles Mutebi will step in for sports insights.
Vision Group is working with a leading Indian IT solutions company, Four C Plus (Internet) Company Limited.

The online launch will be followed by the digitilisation of the editorial operations in all newsrooms – newspaper, radio, TV and regional offices, then advertising operations and integration with the circulation systems.

RELATED STORY
Vision Group moves to fill Digital space

FACTS
-An average of 40,000 people visit New Vision website daily.

-The portal has variety and rich content.

-More and new banners will be displayed.

-Offers a great return to investment.

-New in the online advertising in the country.
-
Advertisers will gain double advantage and exposure on hardcopy, newspaper and e-paper

Oct 3: Big opportunities for Vision online advertisers

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