This year's Rolex Festival looks at improving hygiene

Jun 13, 2019

The Rolex – a roll of a chapatti and fried eggs—is one of the most popular street delicacies in Uganda.

 
In a warm-up to the annual Rolex Festival, the curators are focusing guns at improving hygiene in the Rolex business.
 
During the launch of the year's edition on Tuesday evening, Enid Mirembe, the CEO of Rolex Initiative which organizes the festival, emphasized hygiene as one of the most crucial elements that will supplement the increasing popularity of the snack.
 
The Rolex - a roll of a chapatti and fried eggs—is one of the most popular street delicacies in Uganda.
 
Mirembe informed guests at the launch at Independence Monument Grounds, Kampala that before the grand event, sponsors Coca Cola with organisers will run sensitisation campaigns on hygiene around town.
 

 Rolex is a popular delicacy 

 "The biggest problem we see now with the youth who are involved in the Rolex business is hygiene. So this year's activations for the festival will focus on majorly hygiene," Mirembe said.
 
She explained, "Some of our objectives, besides the event, is improving the Rolex, hygiene sensitisation, quality assurance of Rolex as a street delicacy."
 
Inaugurated in 2015, the Rolex Festival is a major food event organised to popularise the snack and as part of efforts to promote food tourism in Uganda. Awarded ‘Food Event of Year' in the 2019 Ekkula Awards for tourism, the event is a brainchild of Mirembe, a Miss Tourism Busoga 2015/2016.
 

 Enjoying the delicacy

This year is the fourth edition, which will take place on August 18, 2019, at Lugogo Cricket Oval, Kampala. It moves from its home for all the previous years, Uganda Museum, Kamwokya.
 
Representing the guest of honour, state minister for Tourism, Godfrey Kiwanda, Senior Tourism Officer at the Ministry of Tourism, Jimmy Kigozi lauded the festival for its impact on promoting tourism as a destination.

 Tasting the snack

 
"These are some of the efforts that show the variety we have as Ugandans as regards to Tourism. Tourists should know that we not only have animals to see but also good foods," Kigozi said.
 
Mirembe reiterated, "Global destinations are known for their foods. When you go to Italy, you find Pasta, when you go to India, you find Biryani. These are tourism drivers."
 

 Spicing the rolex

At the launch, guests feasted on different kinds of the Rolex. Mirembe noted that the snack can be spiced with different recipes, including chicken, beef, Malewa (from Bugisu) and Eshabwe (from Ankole).
 
Various street Rolex makers around town will be picked to make and sell the snack at the festival.

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