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Champions League fans to be rewarded

By Michael Nsubuga

Added 13th February 2019 01:49 PM

Beginning February 12, through the lead-up to the Champions League final in Madrid, Crown Beverages will be rewarding consumers with cash and airtime through an under the crown promotion called ‘Win like a baller’.

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Pepsi's Isaac Sekasi (3rd right) poses with three of the journalists who won sh300,000/- each after they sent the codes they found under the crown to 7888 during the launch of the UEFA Champions League under the crown Pepsi promotion. PHOTO: Michael Nsubuga

Beginning February 12, through the lead-up to the Champions League final in Madrid, Crown Beverages will be rewarding consumers with cash and airtime through an under the crown promotion called ‘Win like a baller’.

 
For the next 14 weeks, Uganda football fans have an opportunity to refuel their passion for the UEFA Champions League when they participate in an under the crown Pepsi promotion under the tagline, “for the love of it”.
 
The Champions League sponsorship partners on Tuesday at Sheraton Hotel launched the campaign aimed at celebrating the brand’s ongoing partnership with the Champions League with two of the world’s best players Lionel Messi and Mohamed Salah at the heart of it.
 
Beginning February 12, through the lead-up to the Champions League final in Madrid, Crown Beverages will be rewarding consumers with cash and airtime through an under the crown promotion called ‘Win like a baller’.
 
Under the crown of Pepsi bottles, there are codes that consumers will send to 7888 by SMS to stand a chance of winning cash and instant airtime and also be entered into a draw to win up to sh15m during a weekly TV draw.
 
At least three people will each win sh5m from the weekly draw according to Pepsi brand Manager Elizabeth Mutamuliza.
 
“This is the fourth year that we are running a similar campaign and this goes on to show that we are here to support football and the fans. It is going to be an exciting 14 weeks of winning,” Mutamuliza said.
 
Marketer Isaac Sekasi said their association with the Champions League was a testament to what Pepsi stands for as the oldest soft drink. “It is one quality brand associating with one of the most quality related sport and we believe the new campaign ‘for the love of it’ is really about tapping into sentiments that are relevant to the average Ugandan,”
 
“We would want to see a scenario where Ugandan footballers are also involved in some of these partnerships. The promotion is about giving Ugandans the opportunity to dream about the good life and opportunity for them to aspire for a better life,” Sekasi stated.
 
The event was also attended by Pepsi Senior Franchise Manager for Uganda and Ethiopia Mohamed Shoukry and FUFA’s Head of Marketing Rogers Byamukama and Marketing Director Esther Musoke.
 
“Football is such a global passion globally and locally and we are happy for Pepsi for creating such a big foundation for football. We would like to help you attain your objectives and I would like to encourage all sports federations to build our brands just like the corporate companies are doing,” Byamukama remarked.
 
Three journalists were the first to have a real feel of the promotion when three of their own walked away with sh300, 000/ each after they sent in codes under the crown.
 
There were also trivia questions between ‘Man U and PSG’ that the latter won 10-7pts with both teams of five each also walking away with goodies. The launch was crowned by a live music performance by Ugandan female recording artist Lydia Jazmine.

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