SC Villa's sh1.3b contract that was left with two years to expire was terminated on grounds of putting StarTimes in bad image.
PIC: SC Villa players at one of the matches. Villa's contract with StarTimes was terminated on grounds that the sports club was damaging the image of their sponsor. (File photo)
KAMPALA - Chinese multinational media company, Startimes has terminated its sponsorship contract with Uganda's most successful football club, SC Villa.
In a communication seen by Newvision, from StarTimes CEO, Andy Wang to SC Villa the sh1.3b contract that was left with two years to expire was terminated on grounds of putting StarTimes in bad image.
“Iam very disappointed with the performance. The purpose of this communication is therefore to agree with the communication sent to us and accept to terminate of the sponsorship contract between Sports Club Villa Jogoo Ltd and StarTimes with immediate effect to avoid any further brand damage to StarTimes,”read part of communication.
It further added,” Reference is made to the letter sent to us dated July 17, 2018 and contract signed by Sports Club Villa Jogoo Ltd.
"I also noted that in the last football season 2017/2018 the club has had a very poor performance in terms of PR value that we are meant to get back as sponsors of the club as per what was agreed upon in the contract.
"In addition to the above, in the previous season; there was a lot of bad publicity in regard to match discipline and leadership wrangles which is affecting our brand.”
This comes a time when club president, Ben Misagga decided to step down after national soccer governing body, FUFA put on hold the club elections that were supposed to be held last week.
To add that, Villa, who have had a big number of their players leave the club to join other teams in the topflight league also saw their club patron, Gerald Kasozi Wasswa resign claiming to be engaged in other activities.