MTN customers usher in the 2013 in a big way
Mar 12, 2013
As the year kicked off, MTN Uganda recorded high activity from its customers. This was seen through the increase in voice calls, SMS activity as well as data transaction volumes as compared to the same period last year.
As the year kicked off, MTN Uganda recorded high activity from its customers. This was seen through the increase in voice calls, SMS activity as well as data transaction volumes as compared to the same period last year.
Just a year ago, ‘person to person’ SMS figures were at 12 million which has seen an increase to 14 million for the same period this year. Figures were compared for the festive period, 24 December 24th to 1st January, showing a marked increase in SMS transactions year-on-year. With an almost 20% increase in transactions, Ugandans are definitely embracing the SMS culture as this increasingly becomes an alternative way for customers to stay in touch with their friends and loved ones.
Through its active social media platform with Facebook Fans in excess of 85,000; MTN Uganda launched a number of voice and SMS promotions during 2012 including “Fastest Fingers” that gave customers an opportunity to stay in touch using the SMS service. Such promotions have seen an increase in SMS transactions on the network.