Dr. Love

Jan 29, 2010

Was it Napoleon who said human beings are crazy enough to expose themselves to danger for the sake of medals?

Medals, trophies impact better than they cost
Was it Napoleon who said human beings are crazy enough to expose themselves to danger for the sake of medals?

The list of national heroes is still growing and every time I expect someone to nominate me, in vain.
I contributed to the struggle too, by not joining NRA.

If I had, NRA would have lost the war as a direct consequence and the peace you are enjoying would still be a concept somewhere in a book.

Not that a medal can be collateral in the bank, but it is a medal, you know what I mean?

Look at the Africa Cup of Nations; guys are hurling themselves at each other and crying their way out of the tournament just because there is a cup to win.

A trophy they will not even be able to take home to their children.
How much money has been put in the preparation for the World Cup?

Nations are trembling with anxiety and excitement at the fray they are about to plunge into in South Africa.

The winner will take a trophy that looks like a rudimentary stone cut out by amateurs. And they will celebrate like they have discovered an HIV cure.

That is mankind for you. What really matters is not the medal or the trophy but the symbolic significance. Men love hierarchy and anything, medal or cup, which is a socially recognised symbol of being greater than the one who does not have it, is as valuable as Temangalo’s land title.

But why is it that when it comes to love, we want to throw away symbols for the real thing?

Why would you prefer a watch, jewellery or camera to a wooden placard with love words as a gift from Beloved this Valentine’s Day? Isn’t that what scares people from love relationships?

Love does not have to be expensive. Just be innovative in communicating your message. Remember, humankind adores medals and trophies; items whose actual value can be very low but whose effect and implication is tremendous.

That should guide you in choosing Valentine’s Day gifts. The beauty of love is that the value is in effect and implication and not the raw materials that make the item.

So, think more of the desired effect than the value of the item.

It is possible to spend an arm and a leg for Valentine’s Day on Beloved and not achieve as much as someone who spent a finger. Go forth and try it.

If it works for you, do not forget to nominate me for the next list of medals. Don’t worry, the committee does not have money to look for my history.

When I get my medal, I will nominate you too.

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