THE New Vision is among East Africaâ€™s top brands that will compete in the selection of the regionâ€™s most popular brands known as superbrands.
Jawad Jaffer, the project director of East Africa Superbrands, said Ugandans had chosen The New Vision to be vetted among the countryâ€™s top 25 brands in the 2009/11 East Africa Superbrands project later this year.
The revelation now re-affirms The New Visionâ€™s quest to remain the leading news publishing company in the market.
â€œSuperbrands is an intangible asset that represents quality, reliability and distinctiveness,â€ Jaffer said in an interview.
â€œIt is such attributes that make a brand stand different from the many products in the market.â€
By choosing a companyâ€™s product as a superbrand, Jaffer explained, the consumers would have decided the company had dependable products and services.
In case it gets a nod from the Superbrands Selection Council, the The New Vision would join the prestigious Superbrands club, which already has Nokia, Blue Band, Omo, Coca Cola, Zain, Colgate and MTN.
The selection council comprises 16 panelists, among them Maggie Kigozi, the executive director of the Uganda Investments Authority.
The New Vision is a product of the Vision Group Printing and Publishing Company, which owns the Saturday Vision, Sunday Vision, Etop, Bukedde and Orumuri newspapers as well as magazines that include Premiership, City Beat, Flair and Bride & Groom.
It also runs broadcast media outlets which include Bukedde TV, Vision Voice radio and Radio West.
Vision competes for regional brand race