Bata Shoe owner to market Uganda in US
THOMAS Bata, the proprietor of Bata Shoe Foundation, the owner of Bata Shoe companies, will market Uganda’s abundant investment opportunities in the US.
By Vision Reporter
THOMAS Bata, the proprietor of Bata Shoe Foundation, the owner of Bata Shoe companies, will market Uganda’s abundant investment opportunities in the US.
Bata said it was time for African countries to open up to allow increased foreign direct investments (FDIs).
He said FDIs would support programmes aimed at creating employment to reduce poverty.
“Uganda like other African countries has large numbers of unemployed people. There is need to vigorously market the
investment opportunities through which people will be employed,†Bata said.
“This is one of the ways
in which poverty will further be reduced from the current 38%,†he said.
He said through the Organisation for Economic Development (OECD) and Uganda Investment Authority (UIA) as one of the investment promotion agencies, “we are preparing a plan on how Uganda’s investment opportunities shall be marketed.â€
Bata said this last week when he met with the UIA executive director, Dr. Maggie Kigozi during the OECD Africa investment roundtable conference held in Johannesburg, South Africa.
OECD is composed of 30 Most Developed Nations. Bata is the chairman of the business investment and advisory council for the private sector.
Kigozi hailed Bata Uganda for the development programme launched two years ago which she said had enabled the company to establish branches all over the country, including exports to the Democratic Republic of Congo and Rwanda.
“The issue of secondhand shoes has become less important. Ugandans can now afford to wear new shoes because the price differential between new and second hand shoes is very low,†Kigozisaid in an interview with The New Vision this week.
She said Bata quality and marketing strategy made a difference.
Ends
THOMAS Bata, the proprietor of Bata Shoe Foundation, the owner of Bata Shoe companies, will market Uganda’s abundant investment opportunities in the US.
Bata said it was time for African countries to open up to allow increased foreign direct investments (FDIs).
He said FDIs would support programmes aimed at creating employment to reduce poverty.
“Uganda like other African countries has large numbers of unemployed people. There is need to vigorously market the
investment opportunities through which people will be employed,†Bata said.
“This is one of the ways
in which poverty will further be reduced from the current 38%,†he said.
He said through the Organisation for Economic Development (OECD) and Uganda Investment Authority (UIA) as one of the investment promotion agencies, “we are preparing a plan on how Uganda’s investment opportunities shall be marketed.â€
Bata said this last week when he met with the UIA executive director, Dr. Maggie Kigozi during the OECD Africa investment roundtable conference held in Johannesburg, South Africa.
OECD is composed of 30 Most Developed Nations. Bata is the chairman of the business investment and advisory council for the private sector.
Kigozi hailed Bata Uganda for the development programme launched two years ago which she said had enabled the company to establish branches all over the country, including exports to the Democratic Republic of Congo and Rwanda.
“The issue of secondhand shoes has become less important. Ugandans can now afford to wear new shoes because the price differential between new and second hand shoes is very low,†Kigozisaid in an interview with The New Vision this week.
She said Bata quality and marketing strategy made a difference.
Ends