PRINCE Eric has been in the music industry for over five years, but his preference to music production had for long left him lurking in the shadows.
His debut songs, Anwinyo and Alaso, were worthwhile, but Eric still remained invisible, locked up in the Wandegeya-based Virgin Records, where he has been crafting beats for a number of musicians.
But after doing enough of producing music, Prince Eric (real name Eric Hyuha) has decided to take to the bigger stage. But his strategy is to first create a fan-base in eastern Uganda, where he hails from.
And considering the ample airplay that his latest recording, Rambo is enjoying in the east, Eric could be the next biggest talent to emerge from that region after Philippe Emuli, the current holder of the PAM Award for Best Artiste from eastern Uganda.
Rambo may not be as huge (or even as catchy) as Emuliâ€™s RnB-tinged hit, Magara Gangye, but this song is groundbreaking material that this artiste can count on in his bid to vault to stardom.
The song is done in his native Ateso and the simplistic lyrics send his message home effortlessly. Rambo, according to the singer, is ghetto slang for â€˜I do not careâ€™, which is well- interpreted in the song.
Can Prince Eric dethrone Philippe Emuli?