Andrew Rugasira
May 02, 2008
When he went to Kasese in 2002, he found coffee farmers being exploited.
When he went to Kasese in 2002, he found coffee farmers being exploited.
With his company, Good African Coffee, he decided to offer farmers a better deal.
He trained them in better farming techniques that improved the quality of the coffee beans and subsquently the market and the prices. He also provided them with modern machinery and shares 50% of his profits with the farmers.
“Investing in these farmers is investing in myself. If the farmers benefit, we benefit by getting better cherries,†he says.
That, he adds, is a sustainable business relationship.
With his company, Good African Coffee, he decided to offer farmers a better deal.
He trained them in better farming techniques that improved the quality of the coffee beans and subsquently the market and the prices. He also provided them with modern machinery and shares 50% of his profits with the farmers.
“Investing in these farmers is investing in myself. If the farmers benefit, we benefit by getting better cherries,†he says.
That, he adds, is a sustainable business relationship.