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Promote creativity, managers told

By Vision Reporter

Added 9th November 2004 03:00 AM

MANAGERS and chief executive officers should promote creativity and innovativeness rather than mediocrity, a marketing expert and professor at Sheffield Hallam University in the UK, Colin Gilligan, has said.

By Peter Kaujju
MANAGERS and chief executive officers should promote creativity and innovativeness rather than mediocrity, a marketing expert and professor at Sheffield Hallam University in the UK, Colin Gilligan, has said.
Gilligan said many organisations worldwide have been victims of mediocrity.
“Most organisations promote mediocrity. That will make customers disappear because of lack of change. What to promote is creativity if you are to succeed,” he said during a breakfast at Fang Fang Restaurant, in Kampala, recently.
Gilligan said most organisations especially those which make huge profits tend to be adamant to change.
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Promote creativity, managers told

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