Kenya Tourism Official Tips Locals
Oct 17, 2002
A SENIOR official in the Kenyan Export Promotion Council (EPC) Morris Abuom has said Uganda, Kenya and Tanzania should package and market their tourists attractions as a block in order to benefit from the economies of scale.
By James Odong
A SENIOR official in the Kenyan Export Promotion Council (EPC) Morris Abuom has said Uganda, Kenya and Tanzania should package and market their tourists attractions as a block in order to benefit from the economies of scale.
“In the spirit of the East African Co-operation arrangement, we should have joint marketing packages for our tourism products†Abuom who is EPC’s trade department senior manager said.
He said an integrated approach to marketing East Africa’s tourism products as a block the three countries would also benefit from the economies of scale and other benefits of large scale production.
“Uganda has some of the most unique tourists attraction such as Gorilla tracking which Kenya doesn’t have. On the other hand, Kenya has some of the best tourism training facilities in the region which Ugandans can use†he advised.
Last year Uganda received 202,012 tourists compared to Kenya’s over 700,000 visitors.
Abuom who is in the country to attend the on-going 10th Uganda International Trade Fair told the New Vision at Lugogo that the proposed arrangement would also help in improving the tourism products in the region.
This, he said, would make it more competitive in the continental and international markets.
About 22 Kenyan companies participated in this year’s fair compared to 18 which did attend last year’s, signifying a 22% increment.
Ends
A SENIOR official in the Kenyan Export Promotion Council (EPC) Morris Abuom has said Uganda, Kenya and Tanzania should package and market their tourists attractions as a block in order to benefit from the economies of scale.
“In the spirit of the East African Co-operation arrangement, we should have joint marketing packages for our tourism products†Abuom who is EPC’s trade department senior manager said.
He said an integrated approach to marketing East Africa’s tourism products as a block the three countries would also benefit from the economies of scale and other benefits of large scale production.
“Uganda has some of the most unique tourists attraction such as Gorilla tracking which Kenya doesn’t have. On the other hand, Kenya has some of the best tourism training facilities in the region which Ugandans can use†he advised.
Last year Uganda received 202,012 tourists compared to Kenya’s over 700,000 visitors.
Abuom who is in the country to attend the on-going 10th Uganda International Trade Fair told the New Vision at Lugogo that the proposed arrangement would also help in improving the tourism products in the region.
This, he said, would make it more competitive in the continental and international markets.
About 22 Kenyan companies participated in this year’s fair compared to 18 which did attend last year’s, signifying a 22% increment.
Ends