Moringa, Vision Group ink sh170m advertising deal
May 03, 2011
VISION Group has a signed a sh172m advertising deal with Moringa, a PR and advertising firm.
By Barbara Nambozo
VISION Group has a signed a sh172m advertising deal with Moringa, a PR and advertising firm.
The deal that commenced on April 1 will give Vision Group an edge in advertising Nile Breweries products in the New Vision and its regional newspapers, magazines and television stations for one year.
Daniel Ogong, the Nile Breweries marketing director, said they are confident that Vision Group would enable the brewer reach most of its clients since the media group has a big audience in the country.
He also said Nile Breweries would support music concerts for Radio West, Etop and Bukedde radio listeners over the year.
Godfrey Mulengi, the group’s head of sales, said the deal would enable the media house build a formidable relationship with consumers of its products and showcase trust and confidence to the public.
VISION Group has a signed a sh172m advertising deal with Moringa, a PR and advertising firm.
The deal that commenced on April 1 will give Vision Group an edge in advertising Nile Breweries products in the New Vision and its regional newspapers, magazines and television stations for one year.
Daniel Ogong, the Nile Breweries marketing director, said they are confident that Vision Group would enable the brewer reach most of its clients since the media group has a big audience in the country.
He also said Nile Breweries would support music concerts for Radio West, Etop and Bukedde radio listeners over the year.
Godfrey Mulengi, the group’s head of sales, said the deal would enable the media house build a formidable relationship with consumers of its products and showcase trust and confidence to the public.