Uganda selling at Magical Kenya

Uganda is currently participating in the 11th edition of the Magical Kenya Tourism Expo which started on October 5 and ends this weekend at the Bomas in Nairobi. 

This edition has attracted 200 exhibitors, 160 hosted buyers, and the private sector from more than 30 countries.

 “UTB is making use of this opportunity to popularize the new brand that reads Explore Uganda,” says the Uganda Tourism Board (UTB) deputy CEO, Bradford Ochieng.

“We are showing the world what makes Destination Uganda unique.”

This was done during a sumptuous cocktail code-named “Night Magic” which has generated numerous inquiries.

 Uganda is positioning itself as a global tourism product. Kenya is a key source market and has in the past five years been contributing over 60% of inbound visitors to Uganda.

 “In the EAC spirit, travellers can have the have Fort Jesus and the sandy beaches there and proceed to Uganda for gorilla tracking, scaling the Rwenzori Mountains, and adventure in Jinja,” explains Ochieng.

 Ronald Kagwa, the UTB director says during the expo, deals are being struck to improve the regional itinerary on a single-visa basis.

“The addition of DR Congo widens the menu of attractions and renders the bloke more competitive,” said Kagwa. 

“There is something in Uganda that a traveller cannot get anywhere else in the world. We say Karibu (you are welcome) even to strangers.”

 The Ministry of Tourism and Antiquities and sister agencies, the private sector, and development partners are pooling expertise and resources to make destination Uganda reassert its supremacy in the industry.

 Critics have in the recent past asked UTB to resume hotel grading to be able to offer desired services, improve digital presence and marketing strategies. 

There is a need to perfect aviation connectivity in the country.

 The Ministry is often challenged to develop more products like faith tourism, improve the infrastructure and increase the sh194b budgetary allocation.