Queen Cindy Kezia Nachap, 22 was recently crowned Miss Tourism Uganda 2025 at a glitzy function at the Kampala Serena Hotel. On the podium, she radiated grace and determination to carry Uganda’s tourism banner with pride.
She spoke to Alex Balimwikungu about what lies ahead for tourism in Uganda, which in her estimation should not be mere rhetoric. She also reveals how she overcame self-doubt to be crowned.
Congratulations on your recent win at the Miss Tourism pageant.
Thank you so much. It means a lot.
What does tourism mean to you, and how do you see your role in promoting it?
Tourism is about connection—between people, nature, history and culture. It is how we share our stories with the world. As Miss Tourism, I see my role as a bridge: showcasing Uganda’s beauty while also encouraging communities to value and protect their heritage.
What destination in Uganda would you recommend to tourists and why?
I would recommend Karamoja, my home region. It is authentic, unspoiled and rich in culture. Tourists who visit Karamoja experience not only breathtaking landscapes but also the resilience, traditions and hospitality of the Karamojong people. It is a place where culture and nature meet in their purest form.
How do you think tourism can be made more sustainable and responsible during and after your reign?
I believe it can be by promoting eco-tourism, community-led initiatives and cultural preservation. Tourism must benefit local people and protect the environment. I hope to advocate for practices where tourists respect local traditions and where communities directly gain from tourism revenue.
In what ways do you plan to promote local culture and heritage during your reign?
I plan to amplify indigenous traditions through cultural showcases, storytelling, fashion and collaborations with local artisans. My platform will highlight the importance of preserving our intangible heritage—our songs, dances, and rituals—alongside our natural attractions.
What motivated you to join the Miss Tourism pageant?
I was motivated by the desire to showcase the beauty of Karamoja and Uganda on a larger stage. I wanted to challenge stereotypes and inspire young women from rural communities to believe they can achieve greatness.
What was the most challenging part of your pageant journey, and how did you overcome it?
Personally, the most challenging part was overcoming self-doubt. Standing on a national platform can be intimidating, but I reminded myself that my authenticity and culture were my strength. With support from my community, I built the confidence to keep going.
What qualities do you think helped you win the crown?
I believe it was a blend of resilience, authenticity and passion. I stayed true to myself and my culture, carried myself with dignity and spoke from the heart. I believe the judges saw both confidence and purpose in me.
How did you prepare for the competition—physically, mentally and emotionally?
Physically, I maintained discipline with fitness and grooming. Mentally, I prepared by researching Uganda’s tourism and practicing public speaking. Emotionally, I grounded myself in prayer, family support and a strong belief in my cause.
What has been the most memorable moment since winning the title?
The moment I returned home and saw the joy on my community’s faces. Their pride reminded me that this crown is not mine alone, it belongs to all of us.
How do you plan to use your platform to make a difference in your community or country?
I plan to run cultural awareness campaigns, engage schools in tourism education and support initiatives that empower women and youth to participate in the tourism sector.
Have you partnered with any tourism boards, charities, or NGOs? Can you tell us about that?
I am beginning conversations with the Uganda Tourism Board and local cultural organizations. I hope to collaborate on campaigns that highlight both cultural and natural tourism destinations across Uganda.
What do you hope your legacy will be after your reign ends?
I hope to be remembered as the queen who brought Karamoja and Uganda’s indigenous heritage to the forefront of tourism, and as someone who inspired youth to value their culture.
What have you learned about yourself through this journey?
I have learned that I am stronger and more capable than I thought. I discovered the power of storytelling and how my voice can influence and inspire others.
How has winning the pageant changed your life personally and professionally?
Personally, it has given me confidence and pride in my identity. Professionally, it has opened doors to platforms where I can advocate for tourism and cultural preservation. It has also challenged me to grow as a leader.
What message would you give to young women who look up to you?
Believe in your uniqueness. Your culture, your background, and your voice are valuable. Don’t wait for the perfect moment—step forward with courage, because your dreams are valid.