Two Ugandan fans to win fully paid trip to 2026 World Cup

Uganda may not have secured a place at the 2026 FIFA World Cup finals set for June 11 to July 19 across the United States, Mexico, and Canada, but for many Ugandan football fans, the dream of experiencing the tournament live is still very much alive.

For most, however, the cost of travel to North America remains out of reach. Recognising this challenge, Nile Special, through AB InBev’s global partnership as the Official Beer Sponsor of the FIFA World Cup in Uganda, has stepped in with an opportunity designed to bridge that gap.

The brand has officially launched its FIFA World Cup 2026 campaign, placing Ugandan consumers at the centre of a once-in-a-lifetime experience.

At a press conference held at Nile Breweries offices in Luzira, Kampala on Friday, it was announced that two lucky fans will stand a chance to win an all-expenses-paid trip to the United States to watch two World Cup matches in Philadelphia and New York.

The campaign is structured around a simple yet compelling consumer journey. By purchasing two 500ml bottles of Nile Special at participating outlets, consumers receive a scratch card containing a unique code.

This code can be submitted via the campaign website or by scanning a QR code. Each valid entry is verified and entered into a digital randomizer, with the final draw scheduled to take place live in April under the supervision of the Uganda National Lotteries and Gaming Regulatory Board.

The prize package covers travel, accommodation, and match access, offering winners a fully immersive World Cup experience.

For many Ugandan fans, it presents a rare transition from watching football on screens to being part of the electric stadium atmosphere.

Nile Breweries Managing Director Nkanyiso Mncwabe emphasised the significance of the campaign, noting that it reflects both the brand’s commitment to its consumers and AB InBev’s broader ambition to create meaningful, culturally relevant experiences.

He highlighted that the initiative is about more than just football—it is about connecting fans to moments that matter most.

Echoing this, Brand Manager Eric Malinga stressed the campaign’s accessibility.

He explained that the process was intentionally simplified to remove barriers, ensuring that as many consumers as possible can participate while maintaining transparency and credibility throughout.