Olympic body to distribute $6.8b from 2021-24 cycle

The International Olympic Committee (IOC) is set to distribute $6.8 billion (6.46b euros) in revenues from the 2021-24 Olympic cycle, a 12% increase on the previous Olympiad, spokesman Mark Adams said Tuesday.

That increase came "despite the tough economic situation, global inflation (and) economic hardship", Adams said in reference to the Covid-19 pandemic that saw the 2020 Tokyo Olympics delayed by a year.

"This means we are currently on track to distribute $4.7m per day in the current Olympiad," he added.

"That's an increase of 12% versus the previous Olympiad and a 45% increase compared to the Olympiad of 2009 and 2012."

IOC revenues, 10% of which go to running the body, come largely from television rights and sponsorship.

They are redistributed to help finance international federations whose sports feature at Summer and Winter Olympics, the 206 National Olympic Committees, 50% of the World Anti-Doping Agency's budget and the organisation of the Olympic Games and Youth Olympics.

Looking ahead to 2032, Adams said the IOC had secured commercial revenues of $13.5b, starting next year, "with many commercial partners already also in the pipeline".

That means that $7.3b are secured for the next Olympiad (2025-28), which includes the 2026 Winter Games in Milan-Cortina and the 2028 Los Angeles Summer Games.

"It's a clear demonstration that the Olympic brand is, particularly after the Olympic Games in Paris, stronger than ever," Adams said.