PEOPLE

In this digital era, the rise of digital marketing gurus, including the self-proclaimed ones - is evident in Uganda. But the product of their hands has, over time, inevitably separated the chaff from the grain (gurus).

Hakim Kajoba aka Keem Fame Rich can rightly claim his place among the gurus, having made a name for himself in the digital marketing and public relations field.

At just 23, he has developed from providing digital and public relations solutions to Ugandan individuals, to working with internationally acclaimed artistes, including Diamond Platnumz.

He has also been the go-to person for many Ugandan musical artistes in the context of digital marketing solutions.

For many Ugandan artistes, including Geofrey Lutaaya, Pallaso, Chameleone and Golden Band, their digital presence and revenues have scaled greater heights because of Keem’s involvement.

When we caught up with Keem Fame, who is also keen on aviation, he let us in on his trade and ambitions.

Keem Fame is also into aviation. (Courtesy photo)

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Started off in a garage

Born 23 years ago in Kampala, Kajoba is the founder and CEO of Keem Fame Rich, a five-year-old digital marketing and public relations firm plying its trade in Uganda and more recently, the United Arab Emirates (UAE).

On top of his work in the digital marketing and advertising world, Keem is also a philanthropist through the Keem Fame Foundation, a non-profit organization in Uganda. Before focusing on digital and public relations, Keem ventured into music promotion.

Keem, who has a Bachelor’s degree in information technology from Makerere University, climbed his way to fame for his expertise in growing pages. As an adept and seasoned web developer, he amassed a skillset nurtured by his desire to plug into a gap in the music industry.

“Many musical artistes wanted to be like their international counterparts,” he says.

“They wanted to drop [release] songs and monetize them. They didn’t know how to go about managing their socials [social media pages], and leveraging their fame to create revenue streams off of the various music streaming platforms on the internet.

“That is where my solutions started gaining momentum.”

Keem’s dream started in 2015 – from a garage in Makindye. At the time, he was but a mere little-known boutique agency. Fast-forward to 2022 and he is a widely travelled enthusiast. He has set up offices in Dubai, and is in the final processes of setting up his third office in London. He has worked with a wide range of musicians and is now being sought after by markets across the continent.

“We are the undisputed kings of SEO (search engine optimization), website development and design, Google display network and social media buy. We help businesses and individuals amass traffic on their desired platforms and teach them how to monetize that traffic,” says Keem.

He underlines that he has always been passionate about taking brands and businesses to the next level.

Keem Fame prides in his involvement with renowned musicians. (Courtesy photo)

‘They don’t believe in processes’

According to the young digital marketer, many people do not understand how digital works.

“Most people don’t understand what they are paying for. They don’t believe in processes. They think digital is a shelf commodity that you pay for and take home immediately. Which isn’t the case,” he says.

“They don’t understand the different steps you have to undertake for your advertising to work. They don’t know that success in the digital realm is a combination of various factors which move and evolve by the day.

“If people can understand that, and the need to listen and do as told by an expert, then things would be a lot easier,” explains Keem.

For a young ambitious man with a one million-plus following on social media, Keem is determined to keep on rising.