With the hoopla following his concert at Lugogo Cricket Oval, this was somewhat inevitable. What makes Ray G such a big deal?

I think it is two things: he has a fantastic management team (always helps), and he has slowly, consistently, cultivated his audience. That audience is extremely proud of him and proved it by showing up in Kampala, just to let you city folks know what’s up. Because Ray G is huge in Mbarara – he runs that town. 
Oh, and he can sing.

He doesn’t have mind blowing vocals or anything of the sort – he is more of an everyman sort of artiste, with a non-abrasive personality that Bebe Cool could learn a thing or two from, and some syrupy vocals.

Falling is the first Ray G song that I have deliberately sought out.
He might be headquartered in Mbarara, but he is certainly in touch with modern musical trends.

Falling is built around an afro-beat groove, the sort of genre that dominates Instagram reels, and that sort of thing. Predictable, but what does a black man who wants to keep up with the times do?

He also has surprisingly soothing vocals – syrupy, almost. His singing technique is not what you would expect from a lad who is from what one would imagine to be the supposedly backwater city of Mbarara. The way he executes this song, it might take an American in a club a minute or two to figure out that this isn’t a Nigerian pop artiste.

The fact that he actually executes the song within that genre in Runyankore is actually pretty impressive. Falling doesn’t just have all the bells and whistles that are expected by today’s music industry – it is also arranged in a way that ensures it can easily be executed live, which is critical for an artiste like Ray G and the market segment that makes up his fan base.

That studio session is basically a five - piece band, with the usual – guitar, drums, keys, bass and an electric guitar, for additional licks.

Falling is pleasant, the sort of music you can get slowly sloshed to on a Saturday afternoon before the partying gets hardcore. 

It is this slow burn approach that has really helped Ray G stamp his mark on the industry – he is comfortably, reliably, musical.