Pear Bank donates to singer Joshua Baraka’s Just Believe Day outreach

Pear Bank donates to singer Joshua Baraka’s Just Believe Day outreach

By John Ricks Kayizzi       Photo by John Ricks Kayizzi

Pearl Bank has strengthened its commitment to community empowerment and humanitarian support after extending assistance to the Just Believe Day outreach initiative aimed at feeding 1,000 vulnerable families in Kampala’s Kawempe-Kazo area.

The colourful community outreach event, held on May 2, 2026, brought together residents, youth, artists, and corporate partners in a campaign focused on restoring hope and improving livelihoods in Bwaise-Kawempe, one of Kampala’s densely populated but underserved communities.

The Just Believe Day initiative was spearheaded by sensational Ugandan artist Joshua Baraka and sought to provide immediate relief to struggling families while also creating opportunities for youth empowerment and skills development.

Speaking during the outreach, Pearl Bank’s Head of Marketing and Communications, Priscilla Akora, said the bank’s support for the initiative was in line with its broader commitment to uplifting communities and fostering prosperity among Ugandans.

“As a homegrown bank, Pearl Bank is committed to supporting initiatives that improve the livelihoods of people in our community,” Akora said.

She added that the Just Believe Day initiative reflects values that resonate strongly with the bank’s corporate social investment agenda.

“Just Believe Day is a worthwhile intervention that blends social impact, youth empowerment, and community engagement in a way that aligns with broader national development aspirations and the bank’s purpose of fostering prosperity for Ugandans,” she said.

Pearl Bank staff who helped with the distribution of food and other relief items to families during the Just Believe Day outreach, in line with the bank’s Humanitarian pillar, which is among Pearl Banks is among the Corporate Social Investment agenda. The initiative was held today, 2nd May 2026, in Kawempe-Kazo.

Akora noted that humanitarian support remains one of the key pillars under which Pearl Bank executes its Corporate Social Investment (CSI) programs.

“Humanitarian is among the corporate social investment pillars through which the bank implements its CSI agenda, hence we are pleased to join this noble cause of creating impact on communities where we have a footprint,” she explained.

The outreach targeted approximately 1,000 vulnerable families through the distribution of essential relief packages intended to ease daily living challenges amid growing economic pressures facing low-income urban households.

Beyond humanitarian assistance, the initiative also incorporated a capacity-building component aimed at equipping young people with practical life and business skills.

Through a partnership with AUMEX, aspiring local artists and creatives received training in the business of music, financial literacy, and intellectual property management.

Organisers said the sessions were intended to promote sustainable income generation and prepare young creatives for meaningful participation in Uganda’s growing creative economy.

Baraka praised Pearl Bank for supporting the initiative and standing with communities in need.

He appreciated the bank for embracing initiatives that create direct social impact and support vulnerable Ugandans beyond traditional banking services.

Baraka also congratulated Pearl Bank upon relocating to its new head office located on Plot 15-17 Roscoe Road off Lugogo Bypass, describing the move as a sign of the institution’s continued growth and transformation.

Pearl Bank, formerly known as PostBank Uganda, has in recent years intensified its community engagement efforts alongside its financial inclusion agenda.

The bank’s heritage spans more than 28 years of growth and prosperity, although its roots date back to 1926 when it operated as the Post Office Savings Department before evolving into PostBank Uganda Limited.

In 2023, the bank launched a five-year strategic plan aligned to its tagline “Grow. Prosper,” an abridged version of its purpose of fostering prosperity for Ugandans.

The strategy focuses on two major goals: driving sustainable financial inclusion and stimulating entrepreneurship and services across the country.

Pearl Bank is wholly owned by the Government of Uganda and operates as a fully-fledged commercial bank with 59 branches nationwide and over 8,000 banking agents. Its services are further supported by digital platforms, including the Pearl Bank App, Pearl Online, and smart ATMs.