The trend focuses particularly on products from the French high-street brand Sephora, championed by reality TV star Kim Kardashian's daughter, North West.
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(FILES) This illustration photograph taken on October 30, 2023, shows the logo of TikTok, a short-form video hosting service owned by ByteDance, on a smartphone in Mulhouse, eastern France. The EU announced on February 19, 2024, formal action against TikTok to investigate alleged breaches of rules to protect minors online under a landmark law on policing digital content. (Photo by SEBASTIEN BOZON / AFP)
By NewVision Reporter
Journalists @NewVision
#TikTok #Make-up #Influencers #Health
Pressed by parents to pose in videos with make-up and skincare products, pre-teen girls dubbed "Sephora Kids" have taken TikTok by storm in a trend that some specialists
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