'Sankofa' album not meant for Ugandan audience, says Azawi
9th February 2024
Azawi disclosed that the 16-track album, featuring one bonus track, is set for an extension. In this follow-up, she aims to balance the linguistic scale by incorporating Luganda, intending to make Ugandans feel more connected to her musical journey.
Singer Azawi has urged her fans to be patient
NewVision Reporter
@NewVision
Songstress Priscilla Zawedde, popularly known as Azawi, has elucidated the reasons behind her decision to craft her recent album, Sankofa, entirely in English.
Despite awareness that the Ugandan audience favours Luganda, and songs in English might face challenges in the local music market, Azawi revealed during an appearance on Bukedde TV's Olugambo mu Kyenkya programme on February 7, 2024, that the album was intentionally tailored for a global audience rather than a domestic one.
The Quinamino sensation acknowledged criticism from some Ugandan music enthusiasts for her language choice, but assured them that the album, geared towards an international audience, has been well-received.
Azawi urged her fans to be patient, emphasising that she has plans to release more songs in Luganda and assuring them that her earlier Luganda releases are still circulating.
"It was designed specifically for the international audience, and it's gaining traction. While some of my fans might feel neglected due to the English language choice, rest assured that I have more songs in the pipeline that they will appreciate. Moreover, my earlier releases in Luganda are still actively circulating," she affirmed.
Azawi disclosed that the 16-track album, featuring one bonus track, is set for an extension. In this follow-up, she aims to balance the linguistic scale by incorporating Luganda, intending to make Ugandans feel more connected to her musical journey.
During the television interview, Azawi shared additional revelations, including the story behind her collaboration with Konshens on Summer Bae, relief habit of undressing to relax at home, and her first crush, who later confessed to harboring feelings for her. To view the complete interview, download the Vision Digital Experience App.