Party in a bottle: UBL introduces Captain Morgan Muck Pit Melon Splash
The flavoured rum was introduced during an exclusive tasting event that brought together distributors, customers and lifestyle enthusiasts eager to experience the brand’s latest innovation.
Some of the guests enjoying the brand new Manyatta beer during its launch. Photo by Ignatius Kamya
A lively atmosphere of music, cocktails and celebration marked the unveiling of a new addition to Uganda’s spirits market as Uganda Breweries Limited launched Captain Morgan Muck Pit Melon Splash on Thursday evening.
The flavoured rum was introduced during an exclusive tasting event that brought together distributors, customers and lifestyle enthusiasts eager to experience the brand’s latest innovation.
The new flavoured rum is positioned for Uganda’s evolving nightlife and at-home drinking culture.
Speaking at the launch, Wyclef Turinawe, the Innovation Project Manager at UBL, said the new product is designed for consumers looking to break away from routine.
It was all smiles everywhere you looked. Photo by Ignatius Kamya
“We are proudly bringing to you Captain Morgan Muck Pit -Melon Splash. It’s a rum with 35.7% alcohol by volume. We are happy to receive you here with our distributors, customers and consumers to taste the product firsthand before we bring it out to everyone,” he said.
Turinawe described Muck Pit as a drink built around flavour, mood and timing.
“This is a rum that understands who you are, what you want to taste, and at what time. It’s for someone who wants flavour to their life. We are changing the ordinary of what people are used to, and that’s what we’ve done with Muck Pit,” he added.
He noted that the melon-flavored rum is sweet, smooth on the throat and versatile enough to be enjoyed straight, mixed into cocktails, or poured at home after a long day.
“Anyone who feels stuck in the usual office routine can change their ordinary. After work, after 3pm, after 5pm on a Thursday, this is a drink you can enjoy at home or with friends,” Turinawe added.
An influencer with a Captain Morgan Melon Splash bottle during its launch at UBL head offices in Luzira. Photo by Ignatius Kamya
On pricing, Turinawe explained that the Muck Pit will be sold depending on the outlet, with supermarket prices expected to range between Shs35,000 and Shs40,000. The product will be available through major retail outlets and bars across the country.
During the launch, revelers were treated to a lively experience featuring delicious bites, signature cocktails and an energetic performance from Tracy Melon. The evening’s entertainment was further elevated by thrilling mixes from Linus and DJ Hady, who were also unveiled as the brand ambassadors for the new flavored Captain Morgan Muck Pit Melon Splash.
The launch adds to UBL’s growing portfolio of flavoured spirits targeting younger, experimental consumers and reflects a broader industry shift toward sweeter, mixable drinks that blend lifestyle, music and social experiences.