With the increasing popularity of social media and streaming services, many comedians have resorted to online platforms to reach a wider audience and showcase their talent. This upgrade has raised questions about the future of traditional theatre comedy shows in the country.

Traditional theatre comedy shows are limited by the physical capacity of the venue and the size of the local audience. However, with online platforms, comedians can reach audiences across the country and even internationally like child TikTok star Rango Tenge Tenge shone through to the world by using online media platforms.

This has led to a decline in attendance at traditional theatre comedy shows as audiences can now watch comedy performances from the comfort of their homes by using their phones.

Some of the most popular online comedy platforms in Uganda are TikTok and YouTube, where comedians can upload their sketches and stand-up routines for millions of viewers to see. This has allowed comedians to bypass traditional gatekeepers such as television networks and production companies, and connect directly with their fans.

Moreover, online platforms have also changed the way comedians market and promote their shows. Comedians can now create promotional videos, share funny skits, and interact with their fans on social media, making it easier to build a loyal fan base. This has made it easier for comedians to sell tickets to their shows and attract sponsors.

While online platforms have provided new opportunities for comedians, they have also posed challenges for traditional theatre comedy shows. Many theatres in Uganda have seen a decline in attendance as audiences increasingly turn to online content for their entertainment.

The shift towards online comedy has also affected the types of content that comedians are producing. With the rise of short-form videos and memes on platforms like TikTok and Instagram, comedians are under pressure to create content that is quick and shareable.

"Online comedy platforms have negatively contributed on numbers to theatre because people feel more comfortable when watching online comedy because it's cheap thus reducing the  number of people attending theatre," said comedian Okello Okello.

Another comedian Sundiata Mayor of Kirabu  said: "Gone are the days when a comedian wanted to be famous in  Arua, for example, he needed to travel there and perform. One can build a fan base online and sell out live shows anywhere. Traditional theatre comedy shows need to leverage on the benefits of digital platforms to thrive in the entertainment demography." 

Apart from the challenges, some comedians believe that traditional theatre comedy shows still have a place in Uganda's entertainment industry. Live performances offer a unique experience that cannot be replicated online, allowing comedians to interact with their audience and feed off their energy.

"Comedy is not about being funny, it's an art that you need to follow  in order to succeed in it and the only place you can find it is theatre. Real comedians are made in theatres because they are taught and they have guidelines they follow not like TikTok where every one can be a comedian," said another comedian Jacques Rwothumio.

Globally,  American comedian Matt Rife had his breakthrough on TikTok and he’s now selling out arenas touring the states.