Vanilla farmers eye $52m in earnings with new marketing plan
Speaking during the strategy's launch at Golf Course Hotel in Kampala on February 21, Prossy Tumushabe, executive director at Vanex, said that vanilla exports as of the end of 2022 were estimated at about 250 metric tons (MT).
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Fred Bwino Kyakulaga State Minister for Agriculture with other officials launch the Vanilla branding and marketing strategy at the Golf Course Hotel in Kampala on February 21, 2024. (Credit: Nancy Nanyonga)
By NewVision Reporter
Journalists @NewVision
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Vanex, an association of vanilla exporters has launched a marketing strategy that seeks to increase the country’s annual earnings in the cash crop to about $52m