UIBFS launches webinar series to deepen financial literacy

________________

The Uganda Institute of Banking and Financial Services (UIBFS) has unveiled the 2025–2026 Banking and Financial Services Awareness Campaign (BAFSAC) webinar series, marking the first major activation of the campaign this year under the theme “Planned Adult”.

The launch coincided with the first webinar in the series titled “Financial Health: From Earnings to Sustainability,” delivered by Goretti Masadde, the Chief Executive Officer of UIBFS. The session focused on practical approaches to improving personal financial health and shifting mindsets from short-term survival to long-term financial sustainability.

Now in its 6th season, BAFSAC officially launched in 2025 continues to serve as a national platform for promoting responsible financial behaviours among individuals and institutions.

This year’s campaign places emphasis on intentional financial decision-making across key pillars, including planning, saving, investment, responsible borrowing, insurance, retirement planning, digital finance, and sustainability.

Speaking during the launch, Masadde emphasised the importance of sustained financial education among Ugandans.

“The Planned Adult campaign is about helping individuals and institutions move beyond reactive financial decisions. Through these weekly conversations, we are creating space for honest dialogue, learning, and behaviour change that supports long-term financial and economic resilience.”

In addition to the webinar series, UIBFS is also launching the Throwback 2025 Challenge, a digital storytelling initiative designed to encourage Ugandans to reflect on their financial choices in 2025 and intentionally plan for 2026.

The challenge invites participants to share short videos or photo stories guided by three prompts: what they did financially in 2025, what they learned, and what they are intentionally building in 2026. Stories may touch on any of the campaign’s financial pillars and will be shared across major social media platforms.

“Beyond the prizes, the real value of the Throwback Challenge is impact. One honest story can inspire another person to plan better, save smarter, and build a more secure future,” Masadde added.

The Banking and Financial Services Awareness Campaign 2025–2026 is run in partnership with key financial sector stakeholders, including Deposit Protection Fund (DPF), Bank of Baroda Uganda, ABSA Bank Uganda, Insurance Regulatory Authority (IRA), aBi Finance and is implemented by Uganda Bankers’ Association (UBA) and the Bank of Uganda (BoU).

Through collaborative action, education, and innovation, UIBFS continues to champion financial literacy as a critical driver of individual well-being, institutional sustainability, and national economic growth.