UDS, Red & Yellow Creative School partner to boost digital marketing

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The Uganda Digital Society (UDS) has this week unveiled a strategic collaboration with Red & Yellow Creative School of Business to provide Ugandan professionals with access to a wide range of global online courses at significantly reduced rates while aiming to accelerate digital literacy and empower the nation’s workforce with future-proof skills.

This initiative will see UDS individual and corporate members, plus affiliates, benefit from substantial discounts on Red & Yellow’s acclaimed AI Micro Courses (2-3 weeks) and Short Courses (4-24 weeks).

“This partnership is a landmark achievement for the Uganda Digital Society and a significant step towards realising our vision of a digitally empowered nation, “John Ssenkeezi, the UDS President, noted.

This collaboration marks a significant expansion of their global footprint, bringing their unique blend of “Commercial Logic and Creative Magic” to the vibrant Ugandan market.

“At Red & Yellow, our mission has always been to empower people with the business and creative skills they need to thrive in the future world of work.

Partnering with the Uganda Digital Society allows us to continue our global expansion, ensuring that Ugandan professionals and organisations gain access to globally benchmarked education that is both practical and transformative.

We are proud to bring our unique blend of commercial logic and creative magic to Uganda and play a role in building a digitally confident and competitive workforce,” said Andrew Alison, Chief Commercial Officer.

Under the agreement, UDS will market and promote specific courses within Uganda. UDS members and employees of corporate or agency members will receive a 20% discount on Short Courses and AI Micro Courses.

Members of UDS partner societies will get a 10% discount on all courses. The initial portfolio includes short courses in topics such as marketing strategy, digital marketing, content and copywriting, user experience design and front-end web development.

In line with global trends, the partnership places special emphasis on AI micro courses, including AI for Digital Copywriting, AI for Designers and Prompt Engineering.

These two-to-three-week programs are designed to give professionals practical skills in harnessing artificial intelligence for creativity, strategy and business insights.

To qualify for the exclusive discounts, applicants must be fully paid-up individual members of the UDS, employees of any UDS corporate or agency member, or recognised members of UDS partner societies. Proof of membership is required at the time of enrollment.

This initiative will be instrumental in fostering innovation and driving our digital economy forward.

Red & Yellow, ranked the #1 Creative School in Africa and the Middle East, is a South African CHE, DHET, and SAQA-accredited institution, endorsed by the Marketing Association of South Africa and IAB SA, and a partner of the Loeries. With a 30-year legacy of producing industry-leading graduates, it boasts a strong reputation.