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Should I target regional or overseas markets?

Every product has fluctuating seasons and the winners are those who choose to remain resilient.

Should I target regional or overseas markets?
By: NewVision Reporter, Journalists @NewVision

By Daniel Karibwije

You plan the beginning from the end. Market-led research will provide key pointers on whether your target audience is in the regional or overseas markets.

For starters, Uganda has

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