Should I target regional or overseas markets?

9th April 2021

Every product has fluctuating seasons and the winners are those who choose to remain resilient.

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Should I target regional or overseas markets?
NewVision Reporter
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By Daniel Karibwije

You plan the beginning from the end. Market-led research will provide key pointers on whether your target audience is in the regional or overseas markets.

For starters, Uganda has 

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