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MTN Drops TBWA Group, Appoints M&C Saatchi as Global Marketing Firm
“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,” Bernice Samuels, MTN Group marketing executive, said.
MTN Group stated that this partnership underscores their ongoing commitment to pioneering innovative and impactful marketing strategies across diverse markets.
By: NewVision Reporter, Journalist @NewVision
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MTN Group has ended its partnership with TBWA Group, a member of the Omnicom network, and has selected M&C Saatchi Abel and Group of Companies,