MTN Drops TBWA Group, Appoints M&C Saatchi as Global Marketing Firm
“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,” Bernice Samuels, MTN Group marketing executive, said.
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MTN Group stated that this partnership underscores their ongoing commitment to pioneering innovative and impactful marketing strategies across diverse markets.
By NewVision Reporter
Journalists @NewVision
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MTN Group has ended its partnership with TBWA Group, a member of the Omnicom network, and has selected M&C Saatchi Abel and Group of Companies,