Why the Shoprite business model failed in Uganda

The point is a successful business strategy must fit within the specifics of a local market, rather than using a one-fits-all template

PREMIUM Blogs

Why the Shoprite business model failed in Uganda
By NewVision Reporter
Journalists @NewVision
#Shoprite #Game Stores

By Dr Martin M. Lwanga

The decision by Shoprite, perhaps Africa’s largest retailer, to exit from the Uganda market has provoked heated discussion concerning Uganda’s fragile middle class.

There has been

Login to begin your journey to our premium content