Does consistency mean there shouldn’t be innovation in your business?
When you’re consistent, your key stakeholders know who you are and what to expect from you, month in and month out. You will get more repeat customers, increase referrals too, which becomes cheaper marketing overall.
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Rosette Maska
By NewVision Reporter
Journalists @NewVision
By Rosette Maska
There has always been tension between a business trying to remain consistent and at the same time trying to become innovative to meet the ever-changing customer needs and