E-commerce platform Jumia has announced it will host its 6^th annual Jumia Black Friday in November.

The disclosure was made during a meeting with hundreds of its vendors at a conference at Fairway Hotel in Kampala that sought to guide and encourage sellers to participate in the sales campaign.

At the event, Ron Kawamara, the CEO of Jumia Uganda urged vendors to invest in marketing opportunities to grow their businesses further. 

“We are trying to stay as relevant as possible to make the offers as affordable as possible to both the vendors and the customers given the current economic climate. For vendors, the best way to make sales during Black Friday is through price positioning and advertising. Jumia invests in marketing but we count on the partners to also invest in their growth by investing in marketing channels and their brands,” he said. 

He also commended the vendors for their contributions as pioneers of e-commerce in Uganda and promised continued service and support in their transition into the e-commerce space. 

“Our commitment is to continue to listen to issues raised, protect your products and brand and help you grow the online part of your businesses. We will continue to invest in our technology, innovations and marketing to support our partners. Black Friday has strong brand equity in Uganda. Give us your best offers and best marketing support to make this the best Black Friday ever,” Kawamara said. 

According to Kevin Mutinda, Country Manager for Jumia Logistics, Jumia has invested in a bigger warehouse with more storage capacity, ready to manage two times more capacity compared to 2021. 

This year, Jumia has partnered with Liberty insurance to provide an insurance option on electronics to customers during Black Friday in November. 

The conference was attended by representatives from Coca-Cola, Movit, Blue Flame, Hima Cement, Stabex, Liberty Insurance, and African Queen among others.