National
Miss Uganda beauty pageant joins Agriculture economic drive.
Publish Date: Aug 22, 2014
Miss Uganda beauty pageant joins Agriculture economic drive.
Brenda Nanyonjo addresses UPDF officers while Gen Saleh who introduced her to the gatthering looks on. Photo by Abu Mwesigwa
  • mail
  • img
newvision

 By Samuel Sanya 

An old adage goes that the best things in life are unexpected. While the annual Miss Uganda pageant is better known for its association with beer and alcohol brands, the 2014 edition is set to be sponsored by none other than the Operation Wealth Creation (OWC). 
 
“The next Miss Uganda will be based on agriculture. A Miss Uganda that is willing to get her hands dirty by doing meaningful agriculture,” Gen. Caleb Akandwanaho (Salim Saleh) who is the commander of OWC revealed on Tuesday.
 
“I hope the adverts in their promotions will be covered with Cassava, Oranges, Mukene (silver fish) and not beer or whisky,”  he told over 300 UPDF officers  at their pass out after an agricultural induction course at Makerere University . The officers are to be deployed around the country as zonal commanders under the OWC an initiative by President Yoweri Museveni to improve household income through agriculture. 
 
Brig. Elly Kayanja was among the UPDF officers who were passed out.

Gen. Saleh  who introduced Brenda Nanyonjo  the Chief Executive of Miss Uganda franchise  noted that sponsoring the 2014 Miss Uganda beauty pageant will change the mindsets of Uganda’s youth to focus on agriculture and maximize the enormous income generation opportunities that the sector provides.   
 
Nanyonjo told the gathering at Makerere University’s Main Hall,  that the fate of this year’s Miss Uganda fete had been thrown into limbo after last year’s sponsors pulled out of the sh300m rated event. “We  were stuck until someone  advised that we contact Gen Saleh with a concept on Agriculture. The 5 to 10 year OWC deal is a stitch in time,” a visibly excited Nanyonjo said.
 
Nanyonjo pointed out that the new- love for agriculture started with previous contestants, Fiona Nassaka who supplied the pageants boot camp with eggs, and green vegetables
 
She noted that while the pageant is better known for gloss and glamour over the years, they are turning a new page to give their slogan ‘beauty with purpose’ added meaning. 
 
“There is a misconception about Miss Uganda being just about girls doing their nails. Contestants for the next 5 to 10 years will be training young girls to feed themselves while making themselves wealthy,” she says.
 
“It (agriculture) is a very big change in the mindset of young people especially women.”
 
. Last year’s winner and reigning Miss Uganda, Stella Nantumbwe walked away with a Mercedes Benz A class whose fuel and maintenance were fully covered for a year.
 
The beauty queen is also entitled to a monthly stipend worth sh1.5m while the first and second runner up receive sh1m and sh500,000 respectively.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
MPs clash over funding for Northern Uganda
TEMPERS of Legislators flared up on regarding arguments that the Northern region has been marginalized...
Ssekandi tips professionals on networking
VICE President Edward Kiwanuka Ssekandi has challenged Ugandan professionals to adopt the culture of networking, saying the globe has many business opportunities...
Quit politicking, Muhwezi tells leaders
MINISTER of Information and National Guidance, Maj. Gen. Jim argued that a leader''s basic struggle should be transforming the lives of their voters from peasantry...
Saleh to lecture graduates on wealth
eneral Salim Saleh is among the key speakers during this year's 10th graduation ceremony for Makerere University Business School (MUBS)....
East Africa nutrition report  to be launched
The global nutrition report East Africa launch is slated today Friday in the Tanzanian coastal city of Dar es Salaam....
Construction firm sues UN over sh2.7bn loss
KWIK Building Contractors and Engineering alleges that it was in 2012 awarded a contract to construct UN regional offices in Entebbe at US$ 3.8m, but cancelled the contract...
Should medical students be subjected to pre-admission exams?
Yes
No
Can't Say
follow us
subscribe to our news letter