Science & technology
Coca-Cola Rated Next sets new Twitter recordPublish Date: May 27, 2014
Coca-Cola Rated Next sets new Twitter record
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newvision

By Cecilia Okoth and Arthur Oyako

The just concluded Coca-Cola Rated Next season two Sing It competition which saw 14-year-old Ruth Grace Namatovu scoop the grand prize of sh50m has gone viral on Twitter, a social media platform.

The event that peaked a few minutes after the 9:00pm climax on Sunday evening registered 5.9 million impressions and engaged over 110 users who collectively sent out about 1,200 tweets.

This made the #CRN2 tag the most interactive item on the Ugandans Twitter discussion boards hosted at http:/teamuot.com.

Before handing over the dummy cheque together with Century Bottling Company’s sales and marketing manager, Rob Davis, Vision Group’s chief executive officer, Robert Kabushenga, took to a selfie of himself, Davis and Namatovu and posted it on Twitter.

“Selfie with Rob Davies, Country Sales & Marketing for Coke. Backstage just before handing out the prize #CRN2,” he tweeted.

Another tweet from the The Observer read, “14-year-old Ruth Grace is the Ultimate WINNER of #CRN2 singing competition & sh50m.”

Yansakata video out tweeted, “Congratulations to the @UrbanTVUganda Team. U pulled that #CRN2 Off Successfully,” However, some fans ranted about Namatovu winning the price instead of Ssekitoleko. Mutasaaga Benjamin tweeted: “I am not happy. You guys know at the back of your small heads that Charles is the winner.”

Big Eye Uganda also tweeted, “Was Charles cheated out of a win @ #CRN2?”

A journey that started in January with thousands of hopefuls auditioning from all regions of the country was chiselled down to only a handful, and then to the final four, from which only one had to reign supreme.

Susan Nsibirwa, Vision Group’s marketing manager, hailed the company for making the show a success. She tweeted, “To the team that makes me shine @RatedNextUG @UrbanTVUganda @djbeekay”.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

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