Business
ATA advance party arrives in UgandaPublish Date: May 19, 2014
ATA advance party arrives in Uganda
  • mail
  • img
President Museveni and First Lady Janet Museveni meet the team at Rwakitura. Photo by Solomon Oleny
newvision

By Solomon Oleny

AN advance team of the Africa Travel Association, a leading global trade association promoting travel and tourism to Africa is in Uganda to finalize preparations for its 39th Congress.

It is slated to be hosted from the 11th-16th November by its Ugandan Chapter with the First Lady Janet Museveni as its patron.

Led by its Executive Director Edward Berman, the team are touring a couple of tourism attractions and tourism related facilities such as hotels with the intent of mapping them for an international media team of 22 journalists especially the travel press who will be arriving weeks ahead of the event.

Emma Nahayo the Public Relations Officer of Ministry of Tourism explains that upon arrival, the press team will pursue familiarization trips around Uganda’s top tourism attractions with the intent of popularizing them as prime tourism destinations to the world, especially it’s over 5 million online followers.

Edward (left) leads his team on a hike through Mabira Forest. Photo by Solomon Oleny

The team also visited the Source of the Nile. Photo by Solomon Oleny

“That way, this will directly drive tourist traffic into the country. In the event that 500,000 of these one million followers come to Uganda, Uganda will be $650M richer for every day they will spend in the country because an average tourist in Uganda spends $1300 a day on expenses like accommodation, transport, food among others.”

According to Bergman, beyond marketing Uganda through the International press, ATA will fly in a team of over 400 tourism business associates and expatriates for its conference slated to be hosted in Munyonyo. 

This will provide its vast Ugandan members inclusive of travel agents, hoteliers and safari companies a grand opportunity to build networks and expand their business affiliations beyond limits.

“In turn, this will help them in making breakthroughs, something which has not been possible in the past as many of them could not afford to travel for international tourism exhibitions and trade fairs as it’s expensive”  Bergman explained.

Speaking to New Vision, Susan Muhwezi the president of the association’s Ugandan Chapter confirmed that ATA has already embarked on an aggressive online campaign and road shows around the world purposed towards popularizing the event.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Gov’t allocates sh10b for tarmacking roads
GOVERNMENT has earmarked sh10b for the tarmacking of roads intended to enhance commerce, reduce dust and facilitate mobility in 26 town councils...
Local govt asked to participate in alternative energy planning
Ministry of energy officials and experts from GIZ have urged local government leaders to participate in developing affordable and efficient sources of energy at district level to light up districts instead of the long waiting for the central government to do for them what they can do themselves....
Central Bank begins financial literacy campaign in schools
Bank of Uganda has started a campaign to boost people’s understanding of economic issues affecting them so that they can identify opportunities to exploit....
Shipping firm chief accountant charged in MTN $3.8m fraud
The chief finance officer of Three Ways Shipping Company has been charged with embezzling $3.8m (about sh10b), belonging to telecom company MTN....
Kabila fires CEO of state miner Gecamines for "gross negligence"
Democratic Republic of Congo's President Joseph Kabila has fired the chief executive of the country's state mining company Gecamines for "gross negligence", according to a presidential decree read out on the state television channel....
Nissan says April-June net profit jumps 37% on-year to $1.1 bn
Nissan said Monday that net profit for the April-June quarter soared 37 percent to $1.1 billion, crediting robust overseas demand that offset weaker sales at home....
Should voters be given poer to recall their MPs?
Yes
No
Can't Say
follow us
subscribe to our news letter