Business
ATA advance party arrives in Uganda
Publish Date: May 19, 2014
ATA advance party arrives in Uganda
President Museveni and First Lady Janet Museveni meet the team at Rwakitura. Photo by Solomon Oleny
  • mail
  • img
newvision

By Solomon Oleny

AN advance team of the Africa Travel Association, a leading global trade association promoting travel and tourism to Africa is in Uganda to finalize preparations for its 39th Congress.

It is slated to be hosted from the 11th-16th November by its Ugandan Chapter with the First Lady Janet Museveni as its patron.

Led by its Executive Director Edward Berman, the team are touring a couple of tourism attractions and tourism related facilities such as hotels with the intent of mapping them for an international media team of 22 journalists especially the travel press who will be arriving weeks ahead of the event.

Emma Nahayo the Public Relations Officer of Ministry of Tourism explains that upon arrival, the press team will pursue familiarization trips around Uganda’s top tourism attractions with the intent of popularizing them as prime tourism destinations to the world, especially it’s over 5 million online followers.

Edward (left) leads his team on a hike through Mabira Forest. Photo by Solomon Oleny

The team also visited the Source of the Nile. Photo by Solomon Oleny

“That way, this will directly drive tourist traffic into the country. In the event that 500,000 of these one million followers come to Uganda, Uganda will be $650M richer for every day they will spend in the country because an average tourist in Uganda spends $1300 a day on expenses like accommodation, transport, food among others.”

According to Bergman, beyond marketing Uganda through the International press, ATA will fly in a team of over 400 tourism business associates and expatriates for its conference slated to be hosted in Munyonyo. 

This will provide its vast Ugandan members inclusive of travel agents, hoteliers and safari companies a grand opportunity to build networks and expand their business affiliations beyond limits.

“In turn, this will help them in making breakthroughs, something which has not been possible in the past as many of them could not afford to travel for international tourism exhibitions and trade fairs as it’s expensive”  Bergman explained.

Speaking to New Vision, Susan Muhwezi the president of the association’s Ugandan Chapter confirmed that ATA has already embarked on an aggressive online campaign and road shows around the world purposed towards popularizing the event.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Gov’t to enact law against SACCOs money theft
Government is in the process of enacting a law that that will punish those found guilty of stealing people’s savings through the Savings and Credit Schemes (SACCOS)....
Japan MPs set out to promote Uganda’s tourism
Legislators from the Japanese parliament are to promote Uganda as a tourist destination in the East African region, as revealed by two Japanese MPs....
Fresh row hits $8bn railway deal
Fresh controversy is stalking the over $8b Standard Gauge Railway deal, with the company that lost the deal seeking audience with the President....
BATU ends tobacco leaf business
British American Tobacco Uganda (BATU) will discontinue its leaf growing and export business after 86 years with a new player set to enter the market at the end of the year....
Police close illegal micro finance; over sh20m in savings lost
Police in Njeru Town Council has closed an illegal micro finance bank over defrauding unsuspecting members of the public over sh20m...
More oil resources found in Albert region
The Petroleum Exploration and Production Department has said that the oil resource confirmed is now 6.5 billion barrels from the fields studied....
Do you think banning the sale of single cigarette sticks will help regulate tobacco production?
yes
No
Can't Say
follow us
subscribe to our news letter