Science & technology
T-Mobile Insulted BlackBerry, So BlackBerry Decided Not to Sell Its Phones There AnymorePublish Date: Apr 03, 2014
T-Mobile Insulted BlackBerry, So BlackBerry Decided Not to Sell Its Phones There Anymore
  • mail
  • img
newvision

BlackBerry is ending its U.S. licensing deal with T-Mobile, saying the companies no longer have complementary strategies.

The disconnect appears to be related to a T-Mobile promotion that BlackBerry took issue with last month.

In a blog post in February, BlackBerry CEO and Executive Chairman John Chen said T-Mobile had emailed an offer targeting BlackBerry owners on its network asking them to switch their BlackBerry devices to a competitor’s smartphone. Chen said BlackBerry had not been told of T-Mobile’s plans in advance and thanked its customers for expressing their displeasure. Chen told its customers that BlackBerry was upset about the offer and that T-Mobile hadn’t spoken with the Canadian company before or after launching the promotion.

BlackBerry’s existing licensing agreement with T-Mobile expires April 25.

Once the deal ends, BlackBerry customers on the T-Mobile network shouldn’t see any change in their service or support, BlackBerry said.

BlackBerry, formerly known as Research In Motion, said it will work with T-Mobile to help any BlackBerry customers remaining on the T-Mobile U.S. network or any customers buying devices from T-Mobile’s existing inventory.

BlackBerry said it’s also working with its other carrier partners to give its customers options should they want to switch to another carrier.

Chen said in a statement that the company hopes to work with T-Mobile again when their business strategies align.

The BlackBerry, pioneered in 1999, had been the dominant smartphone for on-the-go businesspeople and other consumers before the iPhone debuted in 2007 and showed that phones can handle much more than email and phone calls. The BlackBerry has also been hurt by competition from Android-based rivals.

On Friday, the company reported mixed fourth-quarter results as its adjusted loss was better than expected, but revenue — which dropped below $1 billion for the first time since late 2007 — fell short of analysts’ expectations.

BlackBerry is transitioning its business from a smartphone company to a software business under Chen, who is de-emphasizing the hardware business after last year’s launch of the BlackBerry 10 failed to spark a turnaround.

Chen, who is credited with turning around Sybase, a data company that was sold to SAP in 2010, is putting more emphasis on BlackBerry’s mobile device management business, a collection of software that allows IT departments to manage different devices connected to their corporate networks. He is also emphasizing BlackBerry’s popular BlackBerry Messenger application that is now also available on Apple and Android devices. And he is trying to highlight BlackBerry’s embedded QNX software systems, which are used in-vehicle infotainment systems and industrial machines.

BlackBerry’s stock dipped 2 cents to $8.08 in pre-market trading Wednesday about three hours ahead of the market open.

The statements, comments, or opinions expressed through the use of New Vision Online are those of their respective authors, who are solely responsible for them, and do not necessarily represent the views held by the staff and management of New Vision Online.

New Vision Online reserves the right to moderate, publish or delete a post without warning or consultation with the author.Find out why we moderate comments. For any questions please contact digital@newvision.co.ug

  • mail
  • img
blog comments powered by Disqus
Also In This Section
Microsoft to comply with China amid probe
MICROSOFT has said it seeks to comply with Chinese law, after Beijing announced an anti-monopoly investigation of the US technology giant over its business practices...
Science of brain signals opens new era for advertising
Companies in the near future will be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select group as they watch a trial....
Samsung delays Tizen smartphone sales launch
Samsung Electronics said Monday it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google''s Android system....
Chinese regulators visit Microsoft offices: Dow Jones
Officials from China''s corporate regulator paid visits Monday to software giant Microsoft''s offices in four cities in the country, Dow Jones Newswires reported, citing people familiar with the matter....
Samsung delays Tizen smartphone sales launch
Samsung Electronics has said it would postpone the roll-out of its new smartphone based on Tizen, a home-grown operating system aimed at breaking away from Google's Android system....
Wikipedia blocks
WIKIPEDIA has blocked editing rights from some computers at the US House of Representatives in response to "disruptive" revisions of the online encyclopedia...
Should private schools and institutions be given tax exemption?
Yes
No
Can't Say
follow us
subscribe to our news letter