The media fraternity in Kabale district has embarked on a campaign aimed at promoting maternal health in the area.
The move follows increased cases of maternal mortality in the area.
The campaign will be launched on 17th April, 2017 with a media visit at the Kabale regional referral hospital.
According to Duncan Twesigye, the initiative chairperson, the campaign under the theme "encouraging more women to deliver in hospitals to reduce on maternal and infant mortality," shall see the media embark on more strategies to realise this cause.
Twesigye said that the media will also launch an information centre where the public will post all the concerns on maternal health and the media will have them addressed through the various authorities.
“Our responsibility as the media can cause a great impact on our communities if well utilized through such campaigns," said Twesigye.
As part of the campaign launch, the media will also have a friendly football match with the Kabale district local government officials later in the day.
The Kabale District Chairperson, Patrick Besigye Keihwa said that the move by the media to consider maternal health is worthy of support and promotion.
“We have been buying talk shows on our radios to discuss maternal health issues but now that the media itself is in it, we shall be glad to associate with them in this," said Keihwa.
Rogers Ruyondo another media practitioner Said that his desk has been registering several maternal health challenges but with this campaign, he will have some of these addressed.
“In our community visits we usually find more people with maternal health challenges and some of which cannot be addressed instantly. We hope to use the platform to realise this interest," said Ruyondo.
To Samuel Amanya, the media will also use the campaign to promote efficient service delivery in the various health units.
“Some maternal health challenges are as a result of limited service delivery in our health facilities but with this campaign, the common gaps in the sector must be brought to light and a solution advocated for," said Amanya