80% women do not shower daily — survey

Mar 04, 2015

Four out of five women admit they do not shower every day and a third say they can go for three days without bathing.

Four out of five women admit they do not shower every day and a third say they can go for three days without bathing.

The personal hygiene of Britain’s fairer sex has been laid bare in a survey of 2,021 women aged 18 to 50 for skincare range Flint + Flint.

It also found that almost two thirds cannot be bothered removing make-up before they go to bed and one in eight own up to not brushing their teeth before they sleep.

In the morning, only 21% of females take the time to shower or have a bath every day, with 33% admitting to leaving it as long as three days from wash to wash.

A total of 63% admit to not removing make-up before going to sleep after a night out, with 35% of those citing time as the reason. The fear of having to get up in the morning means they get straight into bed and do not have time to waste washing off the night’s excess.

A shocking one in three have gone as long as three days without washing or wiping their face or body at all.

Time constraints mean that despite knowing the importance of skin care and general hygiene, 57% of UK women admit to
opting for a quick freshen-up with wipes before bed.

Despite this, of the 2,000 plus women surveyed, 92% claim to understand the importance of a skin care regime and
recognised that lifestyle factors such as lack of sleep (76%) and dehydration (61 %) can impact on their skin.

Similarly 89% said they would like to improve their body hygiene, but blame evening and morning tiredness for their lack of showers or baths.

Flint + Flint owner Maxine Flint said: “I understand the appeal of a lie-in, but skipping a morning wash is both anti-social for the people around us and unhealthy. We are talking about routines that literally take minutes out of your day.

It is true that today’s pace of life is fast, but surely as a nation we have not become too busy to wash. It is important to clean your face daily and moisturise to slow down the ageing process.”

Flint added the majority of women know the importance of following a skin care routine, but they still are not doing it.

Adapted from www.telegraph.co.uk

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