By James Odomel
EAST African Breweries (EABL), the producers of Tusker Malt Lager (TML), have unveiled a new emblem for the brand.
During the launch at Club Silk on Wednesday, Seni Adetu, the group managing director, said the new bottle is now 330 millilitres.
â€œThe new emblem shows a racing elephant with a black halo around it. Below the image are the words Tusker in brilliant yellow glow and malt lager in fine print on a green background,â€ he said.
Giving TML a new emblem and bottle is part of the breweries ongoing brand development strategy, Adetu said.
Ivo Buratovich, the UBL managing director, said: â€œBy giving TML a new livery (motif) and bottle design, we believe that we are responding to the way the true TML consumer wants.â€
â€œA consistent gold medal winner in the Monde Selection International Beer Awards, TML is made from special quality malted barley, hops, yeast and water. Malt is produced from barley,â€ he said.