By James Odomel
BELL Lager, a flagship brand of Uganda Breweries Limited (UBL), has launched a consumer promotion dubbed â€˜BELL POPA TOPAâ€™. Speaking in Kampala on Tuesday, UBLâ€™s marketing director Marion Muyobo said, â€œBELL POPA TOPA is going to make history. Top of the range equipment to be won have been ordered.â€
â€œOver 25,000 consumers will stand a chance to win cash prizes of up to sh5m, 42â€™ Plasma LCD screens, home theatres, annual DStv rental fees, bottles of Bell Lager and branded items,â€ Muyobo said.
â€œConsumers will have to POP the TOP of a Bell Lager and see what is under the crown,â€she added. Images of their instant rewards will be printed on the crown and these are redeemable from any UBL outlet in the country.
BELL POPA TOPA started yesterday and runs up to 30 November. UBL will run daily activations in bars countrywide to educate consumers of entry requirements and ways to win.
Participants should be above 18 years of age, Muyobo added.