MTN hopes to reignite passion for local football

Feb 26, 2020

Uganda Premier League CEO Bernard Bainamani is optimistic that sponsorship will help to promote the brand of the league.

New soccer league partners MTN are optimistic that they will bring back the great passion that Ugandans had in the past.

Addressing the press during the launch of the broadcast partnership for the StarTimes Uganda Premier League, MTN's chief marketing officer Sen Somdev laid out their plans for the local game.

"With this sponsorship, MTN will bring the excitement from live Ugandan premiership matches to the home of millions of football fans in Uganda. We believe that
working together, we shall be able to bring back the love for the local league and eventually draw more Ugandans to the local stadia," he stated.

"Back in the day, Ugandans were very enthusiastic about local football. You can see some of that love when the national team is playing. But over the years, other
leagues managed to capture that space in the hearts of the local football fans and that's the narrative we are looking at changing."

The one-year sponsorship shows the legacy that MTN has built over the years with her support for local football and clearly demonstrates the company's love for the game.

Through the sponsorship, there will be viewer packs where matches will be screened live at various locations around the city. There will also be a man-of-match and fan-ofthe-day activations with different prizes to be won. MTN are also sponsors of KCCA and Onduparaka FC in the league.

On his side, Uganda Premier League CEO Bernard Bainamani is optimistic that sponsorship will help to promote the brand of the league.

"It's an enhancement to the league and I believe this is a boost that will benefit the clubs. It's a timely offer at the time when we want more fans," he said.

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