Apple challenges figures on Apple Music user retention

Aug 20, 2015

Only 21 percent of users who have tested Apple Music no longer use it, Apple said Wednesday, countering the results of a survey that found defection rates at more than twice that amount.

Only 21 percent of users who have tested Apple Music no longer use it, Apple said Wednesday, countering the results of a survey that found defection rates at more than twice that amount.

In a survey of 5,000 people in the US, released Tuesday, music industry research company MusicWatch found that 48 percent of those who had tried out the new online streaming music service have stopped using it.

Apple said that the number was much lower. A spokesman for the company told AFP that "79% of people who signed up for a trial are using the service."

In the MusicWatch survey, 28 percent of respondents who were trying out Apple Music said they also have Spotify Premium subscriptions, but only 11 percent were users of the free version of Spotify and six percent used the free version of internet radio Pandora.

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