Financial journalists advised on accuracy

Sep 08, 2009

FINANCIAL journalism needs passion and accuracy, media experts have said. “Financial journalism is full of figures, so absolute care must be taken when interpreting sums,” David Sseppuuya, the former New Vision editor-in-chief, said.

By Ibrahim Kasita

FINANCIAL journalism needs passion and accuracy, media experts have said. “Financial journalism is full of figures, so absolute care must be taken when interpreting sums,” David Sseppuuya, the former New Vision editor-in-chief, said.

Sseppuuya was speaking at the financial journalists’ feedback training held at the Sheraton Kampala Hotel last week.

Having a passionate interest in financial reporting also helps a lot, he added. He said financial journalists had privileges such as access to sources, protection of sources and immunity with regards to defamation.

“However, those privileges are attached to responsibilities, in terms of market abuse and conflict of interest,” Sseppuuya, a media training consultant, added.

The forum was organised by the Association of Chartered Certified Accountants and Capital Markets Authority (CMA). It aimed at helping ACCA and CMA understand how they can support journalists, commentators and leaders in the financial and accounting industry.

Lucille Isingoma, the ACCA country manager, said the forum follows up on the training they held for journalists in October 2008.

“As part of our commitment of advancing issues that affect the profession, the forum will help to establish the benefits and requirements of training finance and accounting reporters.”

“Although issues around the world differ, challenges remain the same. The more we understand, the more we can help,” she added.

Japheth Katto, the CMA chief executive officer, said the forum was part of CMA’s public education and awareness strategy.

“Financial journalists play a key role in informing the public and investors on issues relating to investment.”

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