Why can’t the CHOGM team take advice?

Sep 08, 2007

I am disappointed with the CHOGM advertising team for their consistent lack of creativity in promoting Uganda, at a time when the country is in the spotlight. After the furore with the personalities on the CHOGM billboards, I thought they would consider the suggestions of the different observers. bu

I am disappointed with the CHOGM advertising team for their consistent lack of creativity in promoting Uganda, at a time when the country is in the spotlight. After the furore with the personalities on the CHOGM billboards, I thought they would consider the suggestions of the different observers. but what do they do?

They get Ragga Dee “e-e-e-e-e” on national TV to tell us about the event! In case they are not aware, a very good percentage of Ugandans do now know what CHOGM is all about—what with the inconveniences we have had to endure in the name of preparations. Do the 5000 guests know where they are going? Is it still the case of “Idi Amin is the president of Uganda, the war, poverty and disease”?

As several people have put it, why not sell Uganda using the beauty of the country? I am yet to see the gorillas, the fruits and vegetables and breathtaking sceneries on the billboards and TV. Why is there nothing about Uganda on Al Jazeera, BBC or CNN? Hasn’t the team been paid for the work?

Eva Kabiira
Namasuba, Ndejje

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