New Vision to launch Flair magazine
Feb 27, 2008
THE Vision Group will this Friday launch another magazine, adding to its existing range of products. The magazine, <i>Flair for Her</i>, targets the urban upmarket professional woman who likes to be informed, educated and entertained in line with the Vision Group mission.
By Raymond Baguma
THE Vision Group will this Friday launch another magazine, adding to its existing range of products. The magazine, Flair for Her, targets the urban upmarket professional woman who likes to be informed, educated and entertained in line with the Vision Group mission, said the editor, Keturah Kamugasa.
“It will be a forum for women role models to tell stories and share experiences. The content is strong and we have invested a lot of time and research. Our magazine is by professional journalists, has a long shelf life, and you can refer to it over and over again, unlike other magazines,†added Kamugasa.
The Vision Group CEO, Robert Kabushenga, said: “Our purpose is to reach the category of readers who have developed unique reading interests and tastes. There have been some other innovations but we felt there was need to address quality content and great pictures.â€
Kabushenga said the magazine, to be published once every two months, is of high quality glossy print and designed by UK-based consultant David Billington.
“It gives our business partners, especially advertisers who wish to target this specific audience, another opportunity to do so. Other advertisers have done so in Bride & Groom magazine,†said Kabushenga.
The 84-page publication covering interesting topics such as women’s health, intimacy, fashion, beauty, counselling, real life experiences, personal finance and property costs sh5,000.
THE Vision Group will this Friday launch another magazine, adding to its existing range of products. The magazine, Flair for Her, targets the urban upmarket professional woman who likes to be informed, educated and entertained in line with the Vision Group mission, said the editor, Keturah Kamugasa.
“It will be a forum for women role models to tell stories and share experiences. The content is strong and we have invested a lot of time and research. Our magazine is by professional journalists, has a long shelf life, and you can refer to it over and over again, unlike other magazines,†added Kamugasa.
The Vision Group CEO, Robert Kabushenga, said: “Our purpose is to reach the category of readers who have developed unique reading interests and tastes. There have been some other innovations but we felt there was need to address quality content and great pictures.â€
Kabushenga said the magazine, to be published once every two months, is of high quality glossy print and designed by UK-based consultant David Billington.
“It gives our business partners, especially advertisers who wish to target this specific audience, another opportunity to do so. Other advertisers have done so in Bride & Groom magazine,†said Kabushenga.
The 84-page publication covering interesting topics such as women’s health, intimacy, fashion, beauty, counselling, real life experiences, personal finance and property costs sh5,000.