Gifted by Nature rejected at London tourism exhibition
Nov 27, 2008
UGANDA outshone her regional competitors at the recently concluded London World Tourism Market fair, registering over 7,000 tourists in three days, the Uganda Tourist Board (UTB) marketing and public relations officer Edwin Muzahura, has said.
By Paul Tentena
UGANDA outshone her regional competitors at the recently concluded London World Tourism Market fair, registering over 7,000 tourists in three days, the Uganda Tourist Board (UTB) marketing and public relations officer Edwin Muzahura, has said.
“The use of the double- decker stand was a major boost for the country because we recorded the largest number of tourists in comparison to our neighbours,†Muzahura said in an interview in Kampala on Tuesday.
He said they were able to construct a recognisable stand this year because of the partnership with the Uganda Wildlife Authority (UWA) and the Civil Aviation Authority (CAA).
“Our partners from the private sector rejected the use of the Gifted by Nature brand in favour of the Pearl of Africa brand, which we believe had an impact in attracting large numbers of tourists to our stand,†he said.
He added that they would, however, market the two brands together.
Twenty two local firms including tour companies, hotel owners and airliners attended the exhibition at Excel east London from November10 to 13.
Muzahura said they were exploring new tourist attraction areas like farm trips, tracking the new gorilla group at Ruhinja, canopy forest walks and promotion of cultural sites, coffee and community tourism.
Kenya Tourist Board (KTB) won the Best Stand Personnel Award due to their “great use of cultural outfits for the staff.â€
The judges said the KTB staff was interactive with both clients and customers and approachable and passionate about their country.
“The criterion was cohesion in approach from all team members, having attentive and enthusiastic staff with good knowledge of products and good face-to-face contact with visitors.
Kenya’s stand focused on the value added activities it offers, adventure holidays, its culture, coastline, sports safaris and eco tourism,†a statement from WTM said.
UGANDA outshone her regional competitors at the recently concluded London World Tourism Market fair, registering over 7,000 tourists in three days, the Uganda Tourist Board (UTB) marketing and public relations officer Edwin Muzahura, has said.
“The use of the double- decker stand was a major boost for the country because we recorded the largest number of tourists in comparison to our neighbours,†Muzahura said in an interview in Kampala on Tuesday.
He said they were able to construct a recognisable stand this year because of the partnership with the Uganda Wildlife Authority (UWA) and the Civil Aviation Authority (CAA).
“Our partners from the private sector rejected the use of the Gifted by Nature brand in favour of the Pearl of Africa brand, which we believe had an impact in attracting large numbers of tourists to our stand,†he said.
He added that they would, however, market the two brands together.
Twenty two local firms including tour companies, hotel owners and airliners attended the exhibition at Excel east London from November10 to 13.
Muzahura said they were exploring new tourist attraction areas like farm trips, tracking the new gorilla group at Ruhinja, canopy forest walks and promotion of cultural sites, coffee and community tourism.
Kenya Tourist Board (KTB) won the Best Stand Personnel Award due to their “great use of cultural outfits for the staff.â€
The judges said the KTB staff was interactive with both clients and customers and approachable and passionate about their country.
“The criterion was cohesion in approach from all team members, having attentive and enthusiastic staff with good knowledge of products and good face-to-face contact with visitors.
Kenya’s stand focused on the value added activities it offers, adventure holidays, its culture, coastline, sports safaris and eco tourism,†a statement from WTM said.